About the
Next Level

As our workforce and customers evolve, the approach to effective leadership must transform. Traditional command and control leadership is giving way to a more connected, collaborative, and flexible approach to managing people and performance.

The next generation of HVAC owners and managers need to develop their own leadership and management style. Achieving that requires knowledge and how to use the tools, resources, and the  HVAC community to accomplish these goals.

ACCA Next Level is here to help the next generation of your business succeed. Attendees will learn to build the business and personal skills they need to excel at their jobs through professional development sessions and networking opportunities.

Attendees will view themselves as professionals, understand the importance of the bottom line, establish tangible goals, and discover why customer relationships matter to your HVAC business.

REGISTER NOW

Why Attend

  • 1

    Meet Experts & Influencers Face-to-Face

    No matter how experienced you are, everyone can continue to learn. Working in a small business is often isolating, and without exposure to a variety of points of view, we can miss new ideas and trends that can impact future results.

    Next Level will expose you to new ways of conducting your business and demonstrate how to be more productive. This event is a great opportunity to meet your business idols, and is filled with industry experts you can learn from.

  • 2

    The Energy of Like-Minded Individuals

    There’s nothing like being in a room of like-minded people. Other people who are willing to take time away from the office to learn something new. Other people who want to “better” themselves.

    When you sit in a session, you discover that you’re not alone in wanting to improve your skills and bring something back to your company. That energy is unmatched compared to online learning channels, regardless of how great the content might be.

  • 3

    Break Out of Your Comfort Zone

    It’s easy to read a blog post or listen to a podcast from your office. You don’t have to make small talk while your YouTube video loads up.

    While there are those among us who are born networkers, for many of us, live events and other people can be a challenge. Breaking out of our comfort zones is just the type of action we need to take to change our old ways of thinking that have left us in a professional rut in our businesses.

  • 4

    Networking Opportunities

    Social media can help keep you connected to peers who are both local and “far away.” However, there’s no substitution for meeting someone IRL (in real life).

    Next Level is filled with opportunities to mix and mingle, form new relationships, and strengthen existing ones. Over coffee, or a beer, make a connection with the perfect vendor or prospect. At a breakout session, find yourself sitting beside your next mentor. If you don’t go, your toughest competitor will be sitting in your seat.

  • 5

    Invest In Yourself

    Leaving the office and sharpening your skills is investing in yourself. It’s admitting that you’re worth it. It’s acknowleding that you still have things to learn. That you can get better.

    It’s an investment in yourself, your career, and even your company. When you purchase that meeting ticket, you’re saying that you’re investing in your own growth.

  • 6

    Get Inspired

    Hearing what speakers have done to make their businesses so successful can motivate you to follow in their footsteps. It could be that they inspire you to add something new or change the way you do things.

    Whatever it is, meeting others who are successful in your industry should inspire and motivate you to reach the next level of success.

Conference SESSIONS

Day 1 Agenda

TUESDAY, November 6
7:00 AM
Registration Opens
7:00 AM - 8:00 AM
Registration Opens/Breakfast Available Read More »

Registration Opens/Breakfast Available

Over breakfast meet with the Next Level sponsors and learn all about the latest products and services they have to offer.

Hide Details ⇑
8:00 AM
Opening General Session
8:00 AM - 9:15 AM
How Your Entrepreneurial DNA Works Read More »

How Your Entrepreneurial DNA Works For and Against You
Joe Abraham, BOSI Founder

Hide Details ⇑
9:15 AM
Coffee Break
9:15 AM - 9:45 AM
Coffee Break/Networking Read More »

Coffee Break/Networking

Hide Details ⇑
10:00 AM
Concurrent Sessions
10:00 AM - 11:00 AM
The Untouchables…Developing a Winning Team Read More »

Eric Knaak | Isaac Heating & Cooling

During this interactive discussion, Eric will share what he has learned from others on building a team that cannot be matched and that is capable of bringing your organization to the next level. Hear about why some employees who leave to pursue their passion become emotional when they leave because of their connection to the company and the people.

Hide Details ⇑
10:00 AM - 11:00 AM
Build Your Workforce From the Outside-In Read More »

Steffan Busch | Nexstar Network

You can’t grow without people – and they need to be the RIGHT people! Steffan Busch will open Pandora’s box and solve the recruiting mystery. He will show you the proven processes, tips and tricks to attracting and KEEPING top talent!

Steffan Busch is the Recruiting & Retention Coach at Nexstar Network. His career in HR/recruiting has spanned over 14 years working for companies in multiple industries. He enjoys consulting with leaders on how to best position their companies to becoming an employer of choice, which facilitates the recruitment of the best and brightest in the industry.

Hide Details ⇑
11:15 AM
Concurrent Sessions
11:15 AM - 12:15 PM
CRUSH Your Numbers: What You Need to Know to Grow Read More »

Trevor Flannigan | HomeServiceChats

Most contractors avoid going over the numbers. But it’s necessary to grow a successful business. You just need a good plan. In this session we will discuss automation, implementing new & improved processes, delegation, communication and more. Follow these suggestions and you will be surprised how often you hit and exceed your numbers.

Trevor Flannigan is the COO of HomeServiceChats. He managed a residential plumbing, HVAC, and rooter company in Kansas City for several years and helped it grow to over 75 trucks and $21M in revenue. Now he is providing website chats to hundreds of companies helping them get more leads, recruit more employees, and amplify their overall brand.

Hide Details ⇑
11:15 AM - 12:15 PM
Three Things I Wish I'd Know When Starting Out Read More »

Edward McFarlane | Haller Enterprises, Inc.

Running a business is exciting and incredibly rewarding. But as you probably already know, running a HVAC service business is not always easy and comes with its share of interesting challenges. Join Edward McFarlane as he talks about what he wish he knew earlier in his career. He will also focus on the importance of training not only for you but your employees and the difference it makes in your business.

Hide Details ⇑
12:30 PM
Networking Lunch
12:30 PM - 1:45 PM
Lunch Read More »
2:00 PM
Concurrent Sessions
2:00 PM - 3:00 PM
Mistakes Can Make You Better Read More »

Ryan Kletz | One Hour Heating & Air Conditioning

Mistakes are some of the most relatable events when it comes to HVAC owners. The fact is we all make them, repeatedly. Because leaders are frequently over-achievers, it’s easy to fall into the trap of holding back and not asking for help. In this session Ryan will share some of my biggest mistakes and discover how to change your perspective on mistakes in order to be able to use them as stepping stones to future success.

Ryan Kletz is the Vice President of One Hour Heating and Air Conditioning, a residential heating and air conditioning company in Virginia Beach, VA. Ryan has led the charge to change company culture and has implemented true 24/7/365 full customer experience, developed an in house recruiting and training process to grow the team, increased employee satisfaction, and has driven the company to a 200% sales increase.

Hide Details ⇑
2:00 PM - 3:00 PM
Passing It On – Resources for Up and Coming Leaders Read More »

Tyler Kime | Standard Air, Plumbing and Insulation

Some leaders are born, but the rest of us are made. You don’t need a high-priced and often time-consuming leadership development course to be successful. In this session, Tyler will share a number of tools, resources and the unwritten rules that help navigate obstacles along the way.

Tyler Kime is the General Manager for Standard Air, Plumbing, and Insulation. He started this role in 2015 and has been full time with the family business since 2005. Now responsible for over 60 employees, his main responsibility is to grow the company and adapt Standard Air to fit the changing marketplace. Tyler was named Top 40 under 40 in 2017 by The News, and is also a board member of SubAla which is a contracting association in Alabama.

Hide Details ⇑
3:00 PM
Coffee Break
3:00 PM - 3:30 PM
Coffee Break/Networking Read More »

Coffee Break/Networking

Hide Details ⇑
3:45 PM
Concurrent Sessions
3:45 PM - 4:45 PM
Cutting Through the Clutter: The Profitable Path of Getting More While Doing Less Read More »

Justin Jacobs | Hudson, Ink.

In this seminar, attendees will learn how to identify what is working, what’s not, and how to focus on the areas of their marketing that add to their bottom line. We will also share techniques and methods that allow a contractor to control their marketing without it consuming more time from their schedules. Attendees will receive full workbooks, as well as resources they can use to take charge of their marketing.

Justin Jacobs has spent the last 9 years in sales and marketing, and the last several as a marketing coach and consultant at Hudson, Ink. During that time, he has worked directly with hundreds of contractors around the country to refine and develop marketing strategies that produce results for them. These strategies have helped generate millions of dollars in sales for clients and millions more in media savings.

Hide Details ⇑
3:45 PM - 4:45 PM
Building Effective Working Relationships on Your Terms Read More »

Matt Koop | The New Flat Rate

It is easy to lead for yourself. It is more difficult to lead for others. As a rising leader it all starts with recognizing that you’re already a leader and adopting a win-win attitude that will establish a respectful relationship with employees and co-workers. Matt’s unusual career path—from HVAC and plumbing apprentice to vice president—gives him a unique perspective on leadership in the HVAC industry. During this session, Matt will discuss his personal experiences, how to prevent burn out, and how to perform at your personal best on a daily basis.

Matt has risen through the ranks from apprentice to HVAC and Plumbing service technician to technical developer of The New Flat Rate’s (TNFR) menu pricing system. He currently serves as Vice President of Training & Implementation for TNFR.

Hide Details ⇑
5:00 PM
Vendor Reception
5:00 PM - 6:00 PM
Visit and chat with vendors Read More »

Visit and chat with vendors offering a wide variety of resources and services for the HVAC industry. Grab a glass of wine or a beer and some appetizers, and enjoy this time with fellow attendees.

Hide Details ⇑

Day 2 Agenda

WEDNESDAY, November 7
7:00 AM
Registration Open
7:00 AM - 8:00 AM
Registration Opens/Breakfast Available Read More »

Registration Opens/Breakfast Available

Over breakfast meet with the Next Level sponsors and learn all about the latest products and services they have to offer.

Hide Details ⇑
8:00 AM
Concurrent Sessions
8:00 AM - 9:00 AM
Do You Have the Courage to be Profitable Read More »

Ruth King | HVAC Channel.tv

If you rely solely on Key Performance Indicators (KPIs) to chart the financial health of your HVAC or plumbing business, Ruth King is here to tell you it’s time to change your way of thinking.

In this session she will focus on profit and loss statements, balance sheets, proper pricing, and cash flow. Anyone who can use a calculator can follow her simple process to avoid being another failure statistic.

Ruth King is President of HVAC Channel TV and has over 25 years of experience in the HVACR industry and has worked with contractors, distributors, and manufacturers to help grow their companies and become more profitable. King is instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.

Hide Details ⇑
8:00 AM - 9:00 AM
What It Means To Be a Leader Read More »

Edward McFarlane | Haller Enterprises, Inc.

We hear and use the word leadership every day. Lack of leadership is easy to point out, but what does real leadership look like? Eddie is going to help you figure out how you can be a leader, and what goes into building leaders in your team. He will discuss who is really in charge of your business, what thoughts and actions are growing your success—or hindering it—and how you spend your time, so you can use it more wisely. If you are ready to truly lead your team, don’t miss this session.

Eddie is vice president of Learning and Development, at Haller Enterprises Inc. Haller has been serving residential and commercial customers in central PA, since 1982. Eddie has held various positions and also manages the growth of their commercial sales team focused on growing business through the benefits of service maintenance agreements.

Hide Details ⇑
9:00 AM
Coffee Break
9:00 AM - 9:30 AM
Coffee Break/Networking Read More »

Coffee Break/Networking

Hide Details ⇑
9:45 AM
Concurrent Sessions
9:45 AM - 10:45 AM
Help Wanted! 5 Ways You Can Recruit the Next Generation of HVACR Read More »

Becky Hoelscher | Emerson Commercial and Residential Solutions

Now is the time to act: Help. Verify. Advocate. Collaborate. Recruit. In this session we will discuss what you can do on your part to help secure the future of our industry and your company. Becky Hoelscher is Chairman of the Partnership for Air Conditioning, Heating, Refrigeration Accreditation (PAHRA), an active member of ACCA and PHCC and is Director of AC Aftermarket Sales for Emerson Commercial and Residential Solutions.

Hide Details ⇑
9:45 AM - 10:45 AM
Warranty and Service Contracts For Innovation And Growth Read More »

Billy Leonard | AIG Warranty – HVAC Division

Recent consumer research confirms that customers who purchase extended service plans are more loyal and twice as likely to recommend the dealer and brand to others. A streamlined approach will help protect the brand by reducing concessionary spending, increasing engagement and nearly eliminating admin work.

Billy started young in the HVAC industry working within his family business. Currently a VP at AIG, Billy is driven to support positive advancements in the HVAC industry that strengthens the relationships between dealers and their customers. Billy is very family centric, enjoys outdoor adventures, and has recently learned the joys of puppy ownership.

Hide Details ⇑
11:00 AM
Closing Session
11:00 AM - 12:15 PM
Round Table Format Session Read More »

Round Table Format Session
Eric Knaak, Isaac Heating & Cooling

Hide Details ⇑

THE SPEAKERS

How Your Entrepreneurial DNA Works For and Against You

Joe Abraham | Founder/CEO of bosiDNA.com

Discover the concepts behind “Entrepreneurial DNA.” Every entrepreneur is motivated by different things, and knowing what motivates you is critical. Define your strengths and refine those specific skills. By the end of this session, you will know what type of DNA you have and how to capitalize on it!

Joe Abraham is a highly acclaimed author, TED speaker, global business leader, and the Founder of BOSI whose work has been featured in Inc Magazine, The Wall Street Journal, CNN, Fox News, CBS, and NBC, among others.

Build Your Workforce From the Outside-In

Steffan Busch | Nexstar Network

You can’t grow without people – and they need to be the RIGHT people!  Steffan Busch will open Pandora’s box and solve the recruiting mystery. He will show you the proven processes, tips and tricks to attracting and KEEPING top talent!

Steffan Busch is the Recruiting & Retention Coach at Nexstar Network. His career in HR/recruiting has spanned over 14 years working for companies in multiple industries. He enjoys consulting with leaders on how to best position their companies to becoming an employer of choice, which facilitates the recruitment of the best and brightest in the industry.

Help Wanted! 5 Ways You Can Recruit the next Generation of HVACR

Becky Hoelscher | Emerson

Now is the time to act: Help. Verify. Advocate. Collaborate. Recruit.  In this session we will discuss what you can do on your part to help secure the future of our industry and your company. Becky Hoelscher is Chairman of the Partnership for Air Conditioning, Heating, Refrigeration Accreditation (PAHRA), an active member of ACCA and PHCC and is Director of AC Aftermarket Sales for Emerson Commercial and Residential Solutions.

Warranty and Service Contracts For Innovation And Growth

Billy Leonard | AIG Warranty – HVAC Division

Recent customer research confirms that customers who purchase extended service plans are more loyal and twice as likely to recommend the supplier/brand to others. The most effective aftermarket warranty programs are increasingly utilizing customer data across multiple marketing channels and customer touchpoints to maximize program attach rates, revenue and profitability.

Billy started young in the HVAC industry working within his family business. Currently a VP at AIG, Billy is driven to support positive advancements in the HVAC industry that strengthens the relationships between dealers and their customers. Billy is very family centric, enjoys outdoor adventures, and has recently learned the joys of puppy ownership.

Cutting Through the Clutter: The Profitable Path of Getting More While Doing Less

Justin Jacobs | Hudson, Ink.

In this seminar, attendees will learn how to identify what is working, what’s not, and how to focus on the areas of their marketing that add to their bottom line. We will also share techniques and methods that allow a contractor to control their marketing without it consuming more time from their schedules. Attendees will receive full workbooks, as well as resources they can use to take charge of their marketing.

Justin Jacobs has spent the last 9 years in sales and marketing, and the last several as a marketing coach and consultant at Hudson, Ink. During that time, he has worked directly with hundreds of contractors around the country to refine and develop marketing strategies that produce results for them. These strategies have helped generate millions of dollars in sales for clients and millions more in media savings.

CRUSH Your Numbers: What You Need to Know to Grow

Trevor Flannigan | HomeServiceChats

Most contractors avoid going over the numbers. But it’s necessary to grow a successful business. You just need a good plan. In this session we will discuss automation, implementing new & improved processes, delegation, communication and more. Follow these suggestions and you will be surprised how often you hit and exceed your numbers.

Trevor Flannigan is the COO of HomeServiceChats. He managed a residential plumbing, HVAC, and rooter company in Kansas City for several years and helped it grow to over 75 trucks and $21M in revenue. Now he is providing website chats to hundreds of companies helping them get more leads, recruit more employees, and amplify their overall brand.

Mistakes Can Make You Better

Ryan Kletz | One Hour Heating & Air Conditioning

Mistakes are some of the most relatable events when it comes to HVAC owners. The fact is we all make them, repeatedly. Because leaders are frequently over-achievers, it’s easy to fall into the trap of holding back and not asking for help.  In this session Ryan will share some of my biggest mistakes and discover how to change your perspective on mistakes in order to be able to use them as stepping stones to future success.

Ryan Kletz is the Vice President of One Hour Heating and Air Conditioning, a residential heating and air conditioning company in Virginia Beach, VA. Ryan has led the charge to change company culture and has implemented true 24/7/365 full customer experience, developed an in house recruiting and training process to grow the team, increased employee satisfaction, and has driven the company to a 200% sales increase.

Passing It On – Resources for Up and Coming Leaders

Tyler Kime | Standard Air, Plumbing and Insulation

Some leaders are born, but the rest of us are made. You don’t need a high-priced and often time-consuming leadership development course to be successful. In this session, Tyler will share a number of tools, resources and the unwritten rules that help navigate obstacles along the way.

Tyler Kime is the General Manager for Standard Air, Plumbing, and Insulation. He started this role in 2015 and has been full time with the family business since 2005. Now responsible for over 60 employees, his main responsibility is to grow the company and adapt Standard Air to fit the changing marketplace. Tyler was named Top 40 under 40 in 2017 by The News, and is also a board member of SubAla which is a contracting association in Alabama.

 

Do You Have the Courage to be Profitable?

Ruth King | HVAC Channel.tv

If you rely solely on Key Performance Indicators (KPIs) to chart the financial health of your HVAC or plumbing business, Ruth King is here to tell you it’s time to change your way of thinking.

In this session she will focus on profit and loss statements, balance sheets, proper pricing, and cash flow. Anyone who can use a calculator can follow her simple process to avoid being another failure statistic.

Ruth King is President of HVAC Channel TV and has over 25 years of experience in the HVACR industry and has worked with contractors, distributors, and manufacturers to help grow their companies and become more profitable. King is instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.

Building Effective Working Relationships on Your Terms

Matt Koop | The New Flat Rate

It is easy to lead for yourself. It is more difficult to lead for others. As a rising leader it all starts with recognizing that you’re already a leader and adopting a win-win attitude that will establish a respectful relationship with employees and co-workers. Matt’s unusual career path—from HVAC and plumbing apprentice to vice president—gives him a unique perspective on leadership in the HVAC industry. During this session, Matt will discuss his personal experiences, how to prevent burn out, and how to perform at your personal best on a daily basis.

Matt has risen through the ranks from apprentice to HVAC and Plumbing service technician to technical developer of The New Flat Rate’s (TNFR) menu pricing system. He currently serves as Vice President of Training & Implementation for TNFR.

The Untouchables…Developing a Winning Team

Eric Knaak | Isaac Heating & Cooling

During this interactive discussion, Eric will share what he has learned from others on building a team that cannot be matched and that is capable of bringing your organization to the next level. Hear about why some employees who leave to pursue their passion become emotional when they leave because of their connection to the company and the people.

Eric Knaak joined Isaac Heating & Air Conditioning in 1989 after serving in the U.S. Marine Corps. He rose through the ranks from new home installation mechanic to commercial installation mechanic, to residential service manager then commercial service manager. Eric is currently vice president and general manager.

What It Means To Be a Leader

Edward McFarlane | Haller Enterprises, Inc.

We hear and use the word leadership every day. Lack of leadership is easy to point out, but what does real leadership look like? Eddie is going to help you figure out how you can be a leader, and what goes into building leaders in your team. He will discuss who is really in charge of your business, what thoughts and actions are growing your success—or hindering it—and how you spend your time, so you can use it more wisely. If you are ready to truly lead your team, don’t miss this session.

Eddie is vice president of Learning and Development, at Haller Enterprises Inc. Haller  has been serving residential and commercial customers in central PA, since 1982. Eddie has held various positions and also manages the growth of their commercial sales team focused on growing business through the benefits of service maintenance agreements.

Event Location

The Worthington Renaissance Fort Worth Hotel

200 Main Street
Fort Worth, TX 76102

Known for its warm, impeccable Texas-style service, the Worthington Renaissance Fort Worth Hotel brings modern sophistication to what was once a Wild West outpost – the center of attraction for the discriminating business, leisure, and meeting guest. Situated in downtown Fort Worth, Texas, the hotel is just steps away from Sundance Square.

Room Rate: $199.00++(tax and service charge not included)
Hotel Cutoff Date: 10/15/2018

BOOK HOTEL ROOM